Develop and implement engaging social media content plans across platforms including Instagram, Facebook, LinkedIn, TikTok and other relevant channels.

Create, edit and publish high-quality written, photographic, graphic and video content that reflects the organisation’s brand, services and values.

Manage social media accounts on a day-to-day basis, including scheduling posts, monitoring comments and messages, responding appropriately and escalating issues where required.

Write compelling captions, articles, website copy, email content and other marketing materials tailored to different audiences and communication channels.

Develop creative concepts for campaigns, reels, stories, short-form videos, interviews, behind-the-scenes content and other digital marketing initiatives.

Coordinate the social media calendar, ensuring content is timely, accurate, consistent and aligned with wider marketing activity, events and business priorities.

Work with colleagues and external contacts to gather information, source stories, arrange content opportunities and obtain appropriate permissions for images, video and other materials.

Research social media trends, audience behaviour, competitor activity and emerging content formats, recommending practical opportunities for growth and engagement.

Monitor and report on social media performance using relevant analytics tools, tracking reach, engagement, audience growth, website traffic and campaign results.

Use performance insights to refine content, improve channel effectiveness and support the delivery of measurable marketing objectives.

Maintain accurate digital assets, content libraries, brand templates and publishing records in accordance with organisational procedures.

Ensure all content complies with brand guidelines, copyright requirements, advertising standards, data protection obligations and applicable platform policies.

Work collaboratively with marketing, communications and wider teams to support campaigns, events, recruitment activity, business development and internal communications.

Previous experience in a social media, digital marketing, communications or content creation role.

Demonstrable experience creating and managing content for social media platforms, including written content, photography, graphics and short-form video.

Strong knowledge of social media channels, publishing tools, content scheduling and audience engagement techniques.

Excellent copywriting, proofreading and editing skills, with the ability to adapt tone and messaging for different audiences.

Experience using content creation and design tools such as Canva, Adobe Creative Cloud, CapCut or comparable software.

Good understanding of social media analytics, reporting and the use of performance data to improve content and campaigns.

Creative, organised and commercially aware, with strong attention to detail and the ability to manage multiple projects and deadlines.

Confident communication and collaboration skills, with the ability to build effective relationships with colleagues and external contacts.

Knowledge of brand management, digital marketing principles, copyright, data protection and relevant advertising standards would be advantageous.